MGA Jans\' Blog Site

USC Head Football Coach Pete Carroll leads college athletics in social media activity.  He posts music videos from YouTube for his “song of the day” feature, has a highly active Twitter and Facebook, and participates on the team’s football-related Web site, USCRipsIt.com. He’s so entrenched in social networking that he even hired Ben Malcolmson as USC’s director of online media. Malcolmson, a former USC Journalism student and walk-on to the football team, and Carroll insist that Twitter is a fun way to showcase the SC football program as well as Carroll’s personality, and not be used to lure recruits to USC.  To me, USC and Pete Carroll have have it right.  As Malcomson has said, “[Carroll's] whole thing is if you’re not going to do it well, then don’t do it all. He’s not going to do it halfway. His whole big motto is ‘Do it better than it’s ever been done before,’ so I think that’s been a part of it.”